Financial Analytics · Business Intelligence · Data

Turning Business Data Into Clear Insights & Better Decisions.

I combine business understanding, analytics, Power BI, Excel and AI to transform data into practical insights that support smarter business decisions.

View Analytics Projects Download Resume Let's Connect →
Sahal Razi P V
Sahal Razi P V · Business Analyst
Business Intelligence
Power BI
KPI Trend
▲ Positive
Reporting
0+
Institutional Sessions & Workshops
Power BI
Business Intelligence & Dashboards
Excel
Business Analysis & Reporting
AI + Analytics
Data-Driven Business Workflows
About

Business Mindset. Analytical Approach.

I am a business-focused professional with experience across marketing, business development, analytics, digital platforms and AI-powered workflows. My work has increasingly centered around using Excel, Power BI, data visualization, KPI reporting and business intelligence to convert business information into actionable insights.

My experience in marketing and institutional business development provides a practical understanding of customers, campaigns, performance and business growth, while my analytics capabilities allow me to interpret data and communicate insights clearly.

2014 – 2017

BBA — St. Joseph's College, Devagiri

University of Calicut
2018 – Present

HiG EDUCAMPUS

Marketing & Growth Lead
2021 – Present

Estudo School of Skills

Marketing & Business Development
2021 – Present

Mugshots Studios

Founder
What I Bring To An Analytics Team

Six capabilities, one business lens.

FA

Financial & Business Analysis

Business performance analysis, KPI monitoring and data-driven decision support.

BI

Power BI & Business Intelligence

Interactive dashboards, KPI visualization and business performance reporting.

XL

Excel Analytics

Data analysis, calculations, reporting, dashboards and business reporting workflows.

MIS

MIS Reporting

Structured reporting and visualization to support operational and management decisions.

MA

Marketing Analytics

Campaign performance, lead generation, customer acquisition and growth analysis.

AI

AI & Automation

Generative AI, prompt engineering and AI-assisted workflows for business productivity.

Financial & Business Analytics

My growing focus: business and financial data.

Identifying patterns, monitoring performance, understanding KPIs and supporting better management decisions.

Business Performance AnalysisKPI MonitoringMIS Reporting Power BIExcelData Visualization Business IntelligenceMarketing AnalyticsReportingDecision Support
Target Positions
Financial Analyst Junior Financial AnalystBusiness AnalystMIS Analyst Reporting AnalystData AnalystBusiness Intelligence AnalystMarketing Analyst
Power BI & Business Intelligence

I turn business data into interactive dashboards that make KPIs, trends and performance easier to understand.

Demo / Sample Project
ABC Company Ltd Digital Marketing Performance Dashboard cover
ABC Company Ltd — Digital Marketing Performance Dashboard
Executive Overview · Advertising · Shopify Sales · Website Analytics · Marketing Funnel & ROI
View Live Dashboard →
Demo / Sample Project
Gross Profit
AED 1.61M
Profit Margin
33.4%
Cost Ratio
66.6%
Best Product
Category A
Demo / Sample Project
KPI Score
82 / 100
On-Target KPIs
9 / 12
YoY Growth
+11.2%
Category Leader
Operations
Demo / Sample Project
Leads
3,120
Conversion Rate
18.6%
CAC
AED 46
Top Channel
Social
Demo / Sample Project
Reports Automated
14
Reporting Time Saved
Reduced
Departments Covered
5
Refresh Cycle
Weekly
Explore Power BI Projects
Excel Analytics

Excel for Business Analysis

Pivot TablesXLOOKUPVLOOKUPSUMIFS IF FunctionsData CleaningData Validation Conditional FormattingKPI ReportingDashboard Development
Digital Marketing Performance Dashboard built in Excel
Excel Dashboard · 500-Campaign Live Data Model
Download Workbook (.xlsx) →
100+
Training & Institutional Engagement

100+ Sessions. Practical Learning. Multiple Domains.

100+ Sessions Delivered· 6 Domains Taught· 4+ Institutions· Kerala, India
Training Domains
Excel Power BI AI Tools Data Analytics Data Visualization Marketing
Institutions
📍
St. Joseph's College, DevagiriPG Department of Commerce
📍
Estudo School of SkillsInstitutional Partner
📍
Creators and Marketers School (CMS)Calicut
📍
Other InstitutionsAcross Kerala

Book Your Training Session

Available for Excel, Power BI, AI Tools, Data Analytics and Marketing sessions at institutions across Kerala — and remotely for organizations elsewhere.

Book a Session →
My Books

Study Notes & Learning Resources

Self-authored notes used in my training sessions. Preview a few pages of each — the rest is available on request.

Microsoft Excel Study Notes cover
EXC·01  /  93 PAGES  /  22 CHAPTERS

Microsoft Excel Study Notes

A 93-page, 22-chapter beginner-to-advanced guide — interface basics, core formulas, lookups, pivot tables and dashboards — used as course material in training sessions.

Microsoft Power BI Study Notes cover
PBI·02  /  STUDY NOTES

Microsoft Power BI Study Notes

Notes covering the Power BI interface, Power Query data shaping and building first visualizations, used as course material in training sessions.

AI Tools for Learning, Research and Professional Productivity Study Materials cover
AI·03  /  STUDY NOTES

AI Tools for Learning, Research & Professional Productivity

Notes on using AI tools for research, summarization and prompt engineering to support learning and professional workflows.

Portfolio

Analytics & Business Intelligence Projects

Demonstration projects showing how I approach business questions with Power BI, Excel and AI.

Marketing AnalyticsDemo / Sample Project

ABC Company Ltd — Digital Marketing Performance Dashboard

Business Problem: Is marketing spend translating into leads, sales and ROI across advertising, Shopify and website channels?
Tools: Power BI · Executive overview, advertising performance, Shopify sales tracking, website traffic & user behavior, marketing funnel and ROI analysis. Sample company and figures for demonstration only.
View Live Dashboard →
Power BIDemo / Sample Project

Business Intelligence Dashboard

Business Problem: Consolidating key operational and performance metrics into a single interactive view for faster decision-making.
Tools: Power BI · Interactive data visualization, KPI tracking, and drill-down reporting. Sample dashboard for demonstration only.
View Live Dashboard →
Power BIDemo / Sample Project

Business Analytics Report

Business Problem: Presenting a structured analytics report to support data-driven business decisions.
Tools: Power BI · Reporting, data visualization and business insight generation. Sample document for demonstration only.
View Report →
Power BIDemo / Sample Project

MIS Reporting Dashboard

Business Problem: Streamlining recurring MIS reports into a single interactive dashboard for management review.
Tools: Power BI · MIS reporting, KPI tracking and management-ready visualizations. Sample document for demonstration only.
View Report →
higeducampus.in
HiG EDUCAMPUS website homepage
Website DevelopmentAI-Assisted

HiG EDUCAMPUS Website

Independently developed using AI-assisted development tools — planning, information architecture, content organization, digital branding and UX.
Process: Planning → Information Architecture → Content Structure → UI/UX → AI-Assisted Development → Testing & Refinement.
View Website →
portal.higeducampus.in
HiG EDUCAMPUS LMS student portal overview
LMS DevelopmentAndroid & Web

HiG EDUCAMPUS LMS

Independently developed Android & web LMS supporting course/content management and the student learning experience.
Approach: AI-Assisted Development · Student → LMS Interface → Course / Content → Learning Experience.
View LMS Portal →
Video ProductionBrand Management

Mugshots Studios — Creative Production

Founded and managed a creative recording and content production platform — studio operations, product photography, video production.
Process: Planning → Studio Setup → Lighting → Production → Editing → Final Content.
View Case Study →
Professional Experience

A career built across business, marketing and digital delivery.

Marketing & Growth Lead

HiG EDUCAMPUS
Jan 2018 – Present
  • Developed digital and offline marketing strategy.
  • Led student acquisition and admissions campaigns.
  • Led institutional outreach and promotional campaigns.
  • Delivered 100+ sessions across institutions in Kerala.
  • Managed social media and content strategy.
  • Developed the organization's website using AI-assisted tools.
  • Independently developed an Android/web LMS using AI-assisted development.
  • Built Power BI dashboards.
  • Developed AI-powered marketing workflows.
  • Used analytics for performance and decision-making.

Marketing & Business Development

Estudo School of Skills
Jan 2021 – Present
  • Marketing strategy, student acquisition and promotional campaigns.
  • Institutional outreach, social media promotion and brand communication.
  • AI-powered workflows and Power BI dashboards.
  • Program performance reporting.

Founder

Mugshots Studios
Feb 2021 – Present
  • Business development and client engagement.
  • Creative, marketing and product shoots; studio setup, lighting and production workflow.
  • Promotional video creation, short-form social media content and visual branding.
Brand Management & Growth

Strategy, creative and campaigns — connected.

Brand StrategyBrand DevelopmentBrand Positioning Marketing CommunicationDigital MarketingSocial Media Strategy Content MarketingCampaign ManagementLead Generation Customer AcquisitionInstitutional MarketingMarket Research Competitor AnalysisPromotional Campaigns
Brand Strategy
→
Creative Development
→
Campaign
→
Audience Engagement
→
Performance Analysis

Applied across HiG EDUCAMPUS and Estudo School of Skills institutional marketing programs.

Video Editing & Creative Production

From concept to final output.

Creating visual content for branding, marketing and digital engagement — using Canva, CapCut and AI creative tools.

Promotional VideosSocial Media ReelsProduct ContentBrand VideosEducational Content
🎥
YouTube
►
Professional Video
📱
Instagram
►
Social Media Reels
🛍
Instagram
►
Product Content
Digital Products I've Built

Website, LMS and AI-powered workflows.

WEB

HiG EDUCAMPUS Website

Digital branding + website development, planned and built with AI-assisted tools.
LMS

HiG EDUCAMPUS LMS

Android + web learning platform for course and content management.
AI

AI-Powered Business Workflows

AI + automation + productivity across reporting, research and content.

Technology Stack

Four domains, one working method.

Finance & Analytics

Power BIMicrosoft ExcelData VisualizationBusiness IntelligenceMIS ReportingKPI ReportingBusiness Analytics

Marketing & Brand

Marketing StrategyBrand ManagementBrand DevelopmentDigital MarketingGrowth MarketingCampaign ManagementLead GenerationCustomer AcquisitionMarket Research

Creative & Content

CanvaCapCutVideo EditingReelsPromotional VideosProduct ContentSocial Media CreativesVisual Branding

Digital & AI

Website DevelopmentLMS DevelopmentAndroid & Web PlatformsChatGPTClaudeGoogle GeminiMicrosoft CopilotCanva AIPrompt EngineeringAI-Assisted Development
Career Story

From Growth to Analytics

Business
Marketing
Performance Data
Excel + Power BI
Business Intelligence
Analytics
Financial & Business Analysis
Professional Differentiator

A Multidisciplinary Business Professional

Analytics

Power BI · Excel · BI · MIS

Business

Strategy · Growth · Performance

Brand

Marketing · Branding · Content

Technology

AI · Website · LMS · Digital Platforms

Business Understanding + Data Analytics + Technology + Communication

Want the Complete Professional Profile?

Download my ATS-friendly resume for detailed information about my education, experience, skills and professional background.

Download Resume View LinkedIn
Contact

Let's Talk About Data, Business & Opportunities.

I am currently based in Abu Dhabi, UAE and available for immediate joining. I am open to opportunities in Financial Analysis, Business Analytics, Business Intelligence, MIS Reporting, Data Analytics and Marketing Analytics.

Open to roles where business, analytics, technology and communication come together.

●
Abu Dhabi, UAE
☎
+971 50 361 1427 (UAE)
☎
+91 96055 37679 (India)
Sahalrazi205@gmail.com
linkedin.com/in/sahal-razi-p-v-43034b11b
WhatsApp (UAE)

Ready when you are.

Available for immediate joining across the UAE.

Let's Connect Message on WhatsApp